Weekly poll resuts for January 18th

The question of this weeks poll was Whats more imporant when getting a mortgage?

The results were as follows:
100% of respondents said good customer service was most important to them even above interest rates and payments.

This should be a wake up call for anyone in the mortgage industry. The days of taking applications and treating people like a number should be OVER. Mortgage companies MUST focus on the individual clients, their needs, their desires, their goals, and take on a more consultatative approach to how they manage their clients.

Now that the industry has shed all of the programs that were once available there is really nothing left for a mortgage company to offer other than local customer service. This should be the focus of all companies left in the game. Not that we have their attention but if we did we would be screaming it from the mountain tops... PROVIDE GOOD CUSTOMER SERVICE TO YOUR CLIENTS!

Fish

Weekly Poll Results for January 11th

The topic of last week's poll was "Will 2009 be Better or Worse than 2008?"

The results of the poll were:

• Improved - 80%
• Worse - 20%

While our poll is far from scientific we think it is a good sign that people view this year as a potential turn around year for the economy. The media would like you to believe it will go on forever and ever, but like our readers... we remain optimistic!

Mortgage rates fell again through the end of last week. This will continue as we have said until we reach the low 4% range at which time the market will be ripe for a bottom and the turnaround can begin.

Thank you to everyone that participated in this weeks poll. We just wish we could get people to leave a comment with their info so we can start interviewing the respondents!